Let me introduce myself!

(note to self: change this picture when I have a better one!)

Hi!  Welcome to my blog!  My name is William Heng and here is a little introduction about myself:

I am from Vancouver BC, Canada and I am currently taking Marketing Management Communications option at The British Columbia Institute of Technology.  The first year program consists of 7 courses:

Business Communication 1, Essentials of Marketing, Microeconomics, Accounting 1, Business Mathematics, Business Information Systems 1, Organizational Behaviour

It is a 2 year program towards a diploma in Marketing and after that I have an option to take a BBA, which will take 1 year.  It’s very fast paced.

Besides the fact that I wish I had nothing to do at some days because of the course load, I am having a lot of fun.  The way BCIT works is that the whole program is divided up in sets and each set (of students) will follow you around all the same classes.  I’ve met a lot of good people that I can call friends and instructors are good.

The institute has a gym, rock climbing, ping-pong tables, a basketball court and squash courts, which is awesome, but too bad it doesn’t have a swimming pool.

Although the goals of mine are currently unclear, my future aspirations in Marketing is to direct marketing ideas to a commercial or advertisements.  A creative side of things because I have a love for art.  I want to think of the commercials, advertisements, slogans and logos in the marketing aspect.

That is all for now, bye!

William Heng

Semester 1 is over!

Today I wrote my last final exam – Microeconomics, at 8:00am.  After I finished the test, I went straight home and slept for 8 hours.  It was one hell of a semester that challenged me greater than anything I’ve ever been through…I love it.

It’s time to hit the slopes!

Happy Holidays to everyone and see you in 2010 for semester 2 at BCIT!

William Heng

BCIT – Marketing, Case Study #4, Promotion

Here is the last case study (in PowerPoint file) of the first semester in from our Marketing class.  We had fun with the whole project – logo, website, and advertisement designs.  We are promoting the School of Business at BCIT…(yes, BCIT has one).  We received an 85% on this project.  Great job Team D!

Here’s the PowerPoint file:

BCIT School of Business-1

All designs by me!

All photos used are referenced in the PowerPoint file – see “Reference” Slide #25

BCIT – Business Communication, Entrepreneurship Option – Group Project

I got paired up with different people in my set for a group project in Business Communications class.  We were to present the Marketing Management: Entrepreneurship Option at BCIT to our class.  Our task was to convince our classmates to transfer into the Entrepreneurship Option after finishing first year.

In this project, I contributed to the introduction and closing of this presentation.  I also did all the designs on the Power-Point slides.  The photos used in there were not taken by me of course, see the last Power-Point slide – “References”.

My teammates this time are:

Jennifer Chin, Jennifer Ungaro, Victoria Raedcher, Amy Lin

Here’s our Power-Point file:

Business Communication – Entrepreneurship Option Presentation

That’s all for now!

William Heng

BCIT – Marketing, Case Study #2: Pricing

The allstar-Team D has done it again!  We got 96/100 on this pricing case study and we are all very proud of it.  High-fives all around…awesome work Team D!

Here is the PDF if you want to take a look:

Case Study 2 – Final Edition

BCIT – Microsoft Word 2007 Project

We had a project in our Business Systems Information class and it was nice having new teams made.  It had a refreshing feel to it.  My new teamates were Sveta and Stefanie, two very cool people and fun to work with.

In this project we were to learn and create a PDF file.  Ours is called “Facebook Across The Generations”.  I have not had the chance to talk to Sveta about getting the project file from her because it’s in her computer, but when I do, I will post it up so you can see it.  We were also told to upload it to www.Lulu.com to put it up for sale.  You can buy it for $1.25.

Here it is – click here!

Below is the PDF to check it out!

Facebook Across The Generations by Eremenko, Gajdecki and Heng without cover page

BCIT – Business Systems Information Lab Assignment – Excel 2007

One of the lab assignments in my Business Systems Information classes was to learn how to use Microsoft Excel.  The last time I touched that program was in grade 8 – high school.  It was good getting back into it seeing as I will be using that program more often now that I will be needing it for my future projects and work.

The first class was very basic.  We made a 10×10 times-table and also a table for calculating cost, profit, tax, etc.  We learned about cells and how to add formulas into cells.  Also, how each cell can use the formula, so that the user doesn’t have to type all the units into every cell box.  Can’t wait to see what kind of magic this program can produce.  Awesome!

William Heng

BCIT – I’m a Lifeguard!

There are a couple of things that I do regularly outside of school.  Yes…I do other things that read textbooks all day long.

One of them is I’m a lifeguarding.  Well…lifeguard to be.  I’m still training up to be one and I have three more courses left: Life Saving Instructor, Water Safety Instructor and National Lifeguarding Society.  I have already done everything else like Standard First Aid, Assistant Water Safety Instructor, Bronze Medallion and Bronze Cross.  An estimate of when I will finally become one is probably around January or early February 2010.

How I got into lifeguarding is because I love swimming.  I use to swim everyday and now with all these classes, I swim whenever I can.  I don’t mean to brag but I can swim…unlimited laps, front crawl.  I never get tired for some reason.  Also from taking AWSI (Assistant Water Safety Instructor), I interact with kids from 4 years old up to 18.  We teach them how to swim and it’s a whole lot of fun.  I love working with kids.  It’s the best part about the job because they give me so much energy in return.  It just makes me feel good at the end of the day.

William Heng

BCIT – Peter Legge

A couple of weeks ago, Peter Legge came to BCIT to give us a motivational speech. It was free for us because we’re students, but usually people would pay to listen to this guy.  Thanks BCIT again for bringing him in for us.  If you are wondering who Peter Legge is, this is quoted from his website at www.PeterLegge.com:

“Chairman and CEO of Canada Wide Media Limited, Peter leads the largest independently owned publishing company in Western Canada producing more than 50 titles, with annual revenus in excess of $30 million”

I’m sure he has a lot of different speeches, the one he gave us was like any other motivational speech you would receive from an older person/mentor, but he has a way of capturing everybody’s attention including mine.  He gave us tips in school, business and most of all life.

On his website, you can google his sample videos of his speech.  I would recommend everyone to attend to one of his seminars.  He is an excellent person to learn from.

BCIT – Marketing Assignment – Case Study 2: “Blackberry’s Rise In Brand Power: The Dueling Marketing Strategies of RIM Versus Apple”

Hello there, here is an assignment from my Essentials of Marketing class.  We researched our second case study of the year about RIM having dominated the business market and is trying to reach the consumer market.  The research for this case study made me want to buy a new phone!  It was a good learning experience.

Here it is if you want to see:

(after clicking on link you will be brought to the next window, click on the picture to download the word file)

MKTG Set E Team D Case Study 2

Thats all for today!  Bye!

William Heng

BCIT – Organizational Behaviour Assignment, Team Charter

Hello again!  My team and I have created a “team charter” for ourselves as one of our assignments for Organizational Behaviour.  This team charter sets the rules in the team as what a team does when we reach our goals for each project, what we do with slackers and what we need to do to succeed etc.  It was a lot of fun creating this because we got to know each other better through test surveys which were pretty accurate – in my opinion.  We use this team charter for all our group assignments even outside of our Organizational Behaviour class.

Here it is to download:

Team_D_TeamCharter

(after clicking the link, click on the picture on the next screen/window to download)

See ya!

William Heng